
Penaloza Group
At Penaloza Group, we specialize in providing expert financial services designed to help small and medium-sized businesses thrive. With years of experience and a keen eye for detail, our dedicated team ensures your financial records are accurate, up-to-date, and fully compliant. We believe in delivering personalized solutions that streamline your processes, minimize stress, and give you the clarity you need to make informed business decisions.
Whether you’re looking for monthly financial tracking, tax preparation, or full-service bookkeeping, we’re here to support your business every step of the way.
Let us handle your books—so you can focus on what matters most: growing your business.

Rosie Penaloza
Founder
With extensive experience across various industries, including hospitality, restaurants, and manufacturing, Rosie Peñaloza has built her career on adaptability, dedication, and a passion for growth. In her most recent role within the manufacturing sector, she started as an Office Manager and worked her way up to Controller, where she was responsible for overseeing the financial operations of the business. Rosie played a key role in making strategic financial decisions to increase profitability while wearing many hats, including leading Human Resources initiatives and implementing company policies.
At every step of her career, Rosie’s strong work ethic has propelled her into leadership roles. Her last role was a turning point, as it inspired her to launch her own business. She realized her passion lies in helping other businesses succeed. What sets her apart is the personal investment she makes in every client’s success. She approaches each business as if it were her own, taking the time to truly understand its unique needs and challenges. By doing so, she is able to identify and implement changes that drive growth and improve operations.Offering tailored solutions that align with their goals.