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About Penaloza Group
At Penaloza Group, we provide financial, operational, and back-office support for growing businesses and busy professionals.
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We specialize in working with medical practices, aesthetic clinics, wellness brands, and service-based businesses that need more than traditional bookkeeping.
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From accounting and payroll to operational support, workflow organization, and financial reporting, we help businesses stay organized, efficient, and positioned for growth.
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Our approach is hands-on, proactive, and tailored to each client’s unique needs, allowing business owners to focus on growth while we handle the backend operations.
Rosie Penaloza
Founder
With experience across hospitality, manufacturing, medical practices, aesthetics, and service-based businesses, Rosie Penaloza has built her career around helping businesses operate more efficiently and grow with confidence.
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After advancing from Office Manager to Controller within the manufacturing industry, Rosie gained hands-on experience managing financial operations, improving processes, supporting Human Resources initiatives, and helping leadership make strategic business decisions.
Today, through Penaloza Group, she partners closely with business owners, physicians, aesthetic practices, and growing companies to provide financial, operational, and back-office support tailored to their unique needs. Her approach goes beyond traditional bookkeeping, focusing on organization, efficiency, and building systems that support long-term growth.